Students create identity for Scarborough Skills Village

Yorkshire Coast College Art & Design students, Molly Hartley and Sonia Podolska, design the new identity for the Scarborough Skills Village project

The Scarborough Skills Village, which launched this March, is set to be a practical hands-on construction skills training facility, based onsite at Scarborough’s biggest housing development, Middle Deepdale. The brainchild of Groundwork, Scarborough Borough Council, Kebbell Homes and Keepmoat, Scarborough Skills Village will offer individuals of all ages, including YCC construction students, the opportunity to get first hand experience of a construction site and learn all the skills to succeed in the industry.

Art & Design tutor Nigel Hogg explains:

We were approached as a college to create an identity for Scarborough Skills Village that really showcases who they are and what they do. The students were given a comprehensive brief that included specifics such as target audience and key brand messages, just as they would when working in a professional design agency. Projects like this are what we’re all about here at Yorkshire Coast College. Preparing our students to be work ready is a fundamental part of our Art & Design programme.”

The students were asked to create 5 design concepts that could be translated across a website, business cards, posters, signage and letter heads and that incorporated the Scarborough Skills Village strapline ‘building successful careers’.

Operations Director at Groundwork, Graham Ratcliffe had the difficult task of choosing the final design and said:

“The students at YCC certainly excelled in developing our unique brand for what is hopefully going to be around for years to come. The designs presented exceeded all expectations and gave myself and the panel a difficult choice to make”

Molly and Sonia, both 17 and previously from St Augustines School, said:

“It was quite a daunting project to take on and was our first real-life project. It’s been a great project to be involved in and really enjoyable. The chosen final design was inspired by all the different materials used in the construction trades; metal, concrete and wood.”